FPC Live pitches new concert venue in Milwaukee’s Deer District

FPC Live now plans to develop its new concert venue south of Fiserv Forum after dropping plans to build it in the Historic Third Ward.

FPC Live is proposing a two-room concert venue complex in Milwaukee’s Deer District – replacing its recently dropped Historic Third Ward plan while creating more live stages downtown.

FPC Live announced Monday it plans to develop the facility on the northeast section of the former Bradley Center site.

That vacant lot, south of Fiserv Forum, was created when the Bradley Center was demolished in 2019 after the arena replaced it as a site for Milwaukee Bucks games, concerts and other events.

The land is owned by the basketball club. The venue would use 1.6 acres of the 5.7-acre site, with the rest set aside for future developments that could include a hotel, restaurants and apartments.

“If you asked us to take a magic wand and figure out how to use an acre and a half of land on the Bradley Center site, to have a music venue that’s ripe and innovative is just perfect,” Peter Feigin, Milwaukee Bucks president, told the Journal Sentinel following a press conference announcing the development.

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